Conspirator Letter: New Doors, New Ways to Play
HEY YOU SEXY FUCKS
Building communities outside of New York has always been the mission, but how we do it has been a question we’ve been trying to answer.
The Clubhouse model is one which comes with lots of time, lots of investment and lots of risks.
Up until recently, our plan was to build The NSFW around fully owned spaces, securing long term leases and working towards profitability for each space.
This model proved to be difficult to duplicate, requiring a heavy amount of upfront funding and just pure luck to find locations that allow for our types of events.
Training someone to takeover a space became complicated, as there are many risks in hosting multiple events per week. Too many events diminished attendance, with some events being held for less than a dozen members, creating nights where we’d lose money and the experience wasn’t where I wanted it to be.
Our Brooklyn location was designed to follow the same model of our Soho house. Within a short period of time we had to abandon the project due to a bad partnership. We took a heavy hit and the past few months have been focused on getting ourselves stabilized.
DUMBO launched soon after and we tested a hybrid model of venue partnerships for hosting our adventures. This model allowed us to open with lower upfront costs, but also added hours of set-up and breakdown. With the calendar moving around each week, it made it difficult for members to find events that fit their schedule. Events with low interest were postponed, making the overall experience awful for members.
We took time to poll some of you, to speak to our council and financial supporters, and review member comments on Discord. Through this we came up with a new model for hosting our events, one which will allow us to expand outside of New York, while still providing our core membership playful get togethers locally.
We needed a more manageable way of bringing our adventures into new cities, without putting ourselves at risk of massive debt to make it happen.
3 DAYS OF PLAY
Hosted once monthly, our new model brings our most popular events together for 3 days of play at various locations.
Day one opens with Send Noobs: Game Night, a combination of two of our most popular playful meet ups for new members. On day two we host PlayDate: Couples Only, which speaks to members looking to explore the swinging or just try playing around other couples. On day three, we’re hosting PlayDate: All Play, where all members can come discover new pleasures with other members.
With this concentrated schedule, we give ourselves more resources to bring into each event, allowing for more member contributions. With this focus we can bring on more sponsorships, ensure higher attendance, work with more of our Muses and create a space which truly reflects the vision we have for The NSFW Clubhouse.
More importantly, it allows us to operate in multiple cities at once with lower risk of diminishing the quality of our event. We’ve already begun work on new cities, with a Philadelphia and Miami event going live before the end of Summer. Soon after we’ll work on Los Angeles, San Francisco and Atlanta. Our first European city, France will be planned for the fall and our end of the year Puerto Rico escape will follow a similar format.
Outside of our big three events, we’ll be filling our day time with special programming and opening doors for creators in our community to produce content throughout the weekend.
//NSFW DUMBO//
AUG 8th-10th
//NSFW SOHO//
JULY 25th-27th
AUG 29th-31st
//NSFW PHILADELPHIA//
AUG 1st-3rd
SEPT 6th-8th
//NSFW MIAMI//
AUG 15th-17th
SEPT 19th-21st
Looking forward to seeing many of you at these upcoming adventures and to continue producing adventures for the membership. Be sure to check the NSFW Chats for updates on hiring for Nymphs and Muses. For those upset about all the changes, believe me, I’m with you. This hasn’t been an easy couple of months, but I have faith that this new model will ensure every experience at The NSFW is one worth exploring for many years to come.
